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## 15 Tips on How to Market Your Business for Free

by Cinnamon McCann · 0 comments Follow me on Twitter

Marketing your business doesn’t mean you have to spend a ton of money to get in front of your potential customers. With all of the social media channels and blogs that exist, you now have the ability to get in front of eager customers for free. Because there are so many options, it’s easy to waste a bunch of time and become confused and overwhelmed.

I hope to offer some relief and guidance in this article that will allow you to save time and implement your plan quickly. I will go over various marketing techniques and strategies you can employ to increase exposure for your business. Don’t feel like you have to employ all of the tips in this article. Try to pick 3 or 4 tips and stay consistent with them.

Before you start: There are a couple steps you should do before employing the marketing tips mentioned later in this article.

Step 1: If you don’t already have a website or blog, it’s important that you get one. When you start to expose potential customers to your products and/or services they are going to want to go to your website to learn more about you and possibly make purchases.
Your website has about 6 seconds to convince prospects that your product or service can solve their problems, satisfy their need or make them feel better. Be sure you are conveying that on your website.

Step 2: Set up your analytics. You want to be able to measure the effectiveness of your marketing efforts and this is where your web analytics comes in. It will give you a better idea as to where your customers are coming from, what keywords they are using to find you, how long they are staying on your website and which pages are more popular. This will give you a visual indication as to what is working and what is not working. You can sign up to get a free website analytic tools with Google.

Step 3: Have the ability to capture leads on your website. If people like your website, products or services, you want a way to keep in contact with them so that you can continue to market to them directly. This is typically done by setting up some sort of email sign-up form or giving a free item in exchange for their email address (more on this later). Keep Reading

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