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## How to Eliminate Time Sucking, Tire Kicking, Penny Pinching Clients While Providing Endless Value to Your Ideal Clients

by Cinnamon McCann · 2 comments Follow me on Twitter

Many business owners fall into the trap of thinking everyone in the world is their potential client. As an entrepreneur and business owner you are considered a problem solver. People pay money to satisfy a need, feel better or to solve a problem. It is up to you to demonstrate how your product or service will provide such a solution to your customers. But how could you possibly satisfy a need, solve problems or make EVERYONE in the world feel better? The truth is, you can’t.

A 36-year-old, wife and mother, corporate executive living in Wyoming is going to have a different set of needs than a single, male, college-aged dog groomer who resides in New York. A restaurant owner in Florida will have a different set of concerns than an accountant in Texas.

Let’s say you provide bookkeeping services to small business owners. If you are not specific enough, you may waste time and money marketing to the solo small business owner who may not see the need or yet have the budget for such a service. Marketing to a large company that probably has such a person on staff wouldn’t be your market either. Instead focusing on a mid size business with the budget and the need would be more beneficial.

If you develop laser focus when identifying your ideal client, you can come up with innovative and exciting ways to provide exceptional value making you irreplaceable. This allows you to get paid what you are worth, spend less time and money on ineffective marketing, increase customer retention and help you stand out from your competition. More importantly, the time attracting the wrong clients will diminish.

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